FUSION MULTIPLEX



BACKGROUND
Fusion Multiplex (Fusion) is a next-generation film and entertainment exhibition company set to feature a myriad of technologies and concepts which differentiate Fusion from more traditional movie theatre companies, allowing it to capitalize on unique strategic partnerships.


THE CHALLENGE
Fusion sought to define and implement the methodologies administered to secure commercial sponsorships in order to augment revenues attained by way of their day-to-day operations. Fusion also required additional investors for the purposes of raising excess capital and increasing competition among interested parties. As a result, Fusion approached Lucid Global Partners, LLC (Lucid) to assist with both the identification of alternative methods of maximizing earnings and angel investor introductions.


COURSE OF ACTION
Recognizing that Fusion provided an innovative combination of entertainment experiences, including gourmet food, adult beverages, and private screening rooms in a single venue, Lucid introduced the Fusion team to one of the premier sponsorship consulting firms.

The sports sales and advisory firm specializes in the development and execution of customized commercial sales strategies for top tier facilities. Their stellar track record of leveraging countless relationships to identify naming rights partners and maximizing commercial revenues for their clients made them the ideal fit for Fusion’s needs. Next, Lucid pitched the Fusion Downtown Los Angeles (DTLA) project in California to an assortment of network contacts regarding potential investment or strategic partnerships.


THE RESULT
Mixed-use developments require the ideal mixture of design, tenants, etc in order to become a "destination" for those living within or visiting the area. Such developments harbor inherent risks due to the project's reliance on the success of numerous independent components. In order to mitigate exposure, Lucid invariably employs a holistic approach to the buildup of such properties.

• Fusion hired the sponsorship consulting firm to provide certain services in connection with the project
  consisting of rights and benefits assessments, valuation of multi-tier partner commercial assets, and revenue
  maximization strategy commercial sales services

• Lucid contacted those within their global network, garnering interest from foreign financiers desiring to
  invest money in U.S. companies by way of the EB-5 Immigrant Investor Program

• Lucid identified a non-traditional construction lending source for the DTLA project